2NE1 Comeback This September To Promote 3 Tracks Simultaneously

Decision like this is so bizarre in the K-pop industry (or perhaps any other music industries out there), since most artists tend to promote only one, two at max, song at a time. Also, it has been feared that triple promotion is quite risky and adventurous as well having such a large amount of money at stake.

2NE1’s comeback album To Anyone will be released on September 9th, along with three never-before-seen music videos.

Founder of YG, Yang Hyun Suk expressed, “As a music producer, I’ve heard the ‘double title track’ promotional method a couple of times. However, this is my first time hearing of three title tracks. The reason we’ve decided to choose this path anyway is because our wish to spread 2NE1’s various unique music styles is bigger than our desire to win first place.”

Many professionals have expressed their concerns toward YG’s decision. If three tracks will be promoted, an unbelievable amount of money will have to be spent on making the music videos for all the songs. Also, the rankings on various music charts will be in mess, which would cause a great deal of damage.

Moreover for fans, 2NE1TV Season 2 is also planned to start airing into the airwaves  same month, September . So stay tuned!